Social Sciences | Jul. 6, 2026
The Price of Choice: Examining Equity and Market Failure in Deregulated Electricity Markets
Unsolicited calls, door-to-door pitches, and mailers from retail electricity suppliers put Pennsylvania consumers in a tough spot — and new research suggests the decision to switch often isn't in their favor. A multidisciplinary team led by Samantha Fox, assistant professor of anthropology at Lehigh University, is studying the equity, justice, and efficiency effects of retail electric deregulation across the Lehigh Valley and several small Ohio cities. The project unites researchers from Lehigh's College of Arts and Sciences and Ohio State's John Glenn College of Public Affairs to examine how deregulated energy markets affect everyday consumers.